Senior Design Campaign: Indy Food Links

Overview

This project was the culmination of two semesters worth of work and research into a chosen topic. To start I looked at the biggest obstacles faced within Marion County, Indiana. The main focuses I had when creating my campaign was fixing issues with transportation, accessibility, communication, and access to support systems. From there I created an organization called Indy Food Links. This group would work to foster connections within the community, distribute resources to those who are in need and assist families in whatever way they need.

Deliverables

  • Logo Identity

  • Brand Guidelines

  • Outdoor Wall Art

  • Indy Food Links Website (Figma)

  • Stationery

Client

Indy Food Links

Location

Muncie, Indiana

Role

Designer

Team

Maddie Whitaker

Problem Statement

Many low-income families living in food deserts encounter numerous barriers that make it challenging to access essential resources when food becomes scarce. The solution needs to be focused on addressing issues with transportation, accessibility, communication, and access to support systems.

“Food insecurity means lacking consistent access to enough nutritious food for a healthy life. It includes uncertainty about food availability, insufficient quality or quantity, and an inability to obtain preferred foods.”

From Indiana University’s research on food insecurity in Indiana

~135,660

Total food insecure people

$96,841,000

Annual food budget shortfall

11 of 83

Grocery stores sold fresh vegetables in the Northeast Corridor of Indianapolis

Vertical (Primary)

Identity Design Lockups

Horizontal

Lettermark

Logo Breakdown

Icons

Brand Guide

Branding Material

Social Media

I designed these social media posts as a way for the organization to better connect with its community. Online platforms are one of the most effective ways to reach people, so each post is crafted to be both eye-catching and informative. This encourages viewers to visit the site to learn how they can help or where they can find support.

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