BARK Annual Report Project

Created Spring 2024

Maddie Whitaker

For this project, I created an Annual Report for the company BARK. I matched imagery, type, and color to their existing marketing materials and website to create a cohesive identity and maintain visual consistency. I also wanted the project to reflect the fun, friendly aesthetic and messaging found throughout their branding. To achieve this, I incorporated plenty of happy dog photos, BARK illustrations, and engaging infographics to bring the playful style to life.

The BARK Annual Report was created as part of a school project to develop our layout, typography, and design skills. It contains information from a real BARK annual report which was then transformed into a more visually engaging report. It contains information for stockholders to reference and learn more about the business.