Big Hoffa’s Logo Redesign

Overview

The purpose of this project was to redesign the logo of a local business. I chose Big Hoffa’s BBQ, a pirate themed barbeque restaurant and catering business in Fishers, IN. Their original logo included a skull which I incorporated into my new logo to connect the old design to the new. For my redesign I wanted to update the logo for the business to appeal to audiences of a wider age range, while also improving on legibility to create a more versatile identity that better reflects the brand’s personality.