Muncie Action Plan Logo Redesign

Fall 2024 - Spring 2025

Created by Studio 165+
Team Lead - Art Director

This was a logo redesign project for an organization in Muncie, IN called Muncie Action Plan or MAP. They work to promote, support and assist in realizing the vision outlined in the Muncie Strategic Investment Plan. Studio 165+ redesigned their main logo along with the logos for their four task forces. For the logo, the focus was on representing Muncie, the White River and the city roads. We also wanted to draw from the pin symbol in the original logo for our redesign. We created a short series of videos and images to present to the organization that explained our design choices for the logo.