Muncie Action Plan Identity Suite
Overview
Our team was tasked to create an new identity suite for Muncie Action Plan or MAP, located in Muncie, Indiana. They work to promote, support and assist the community in Muncie, allowing for social and economic growth in the city. Our team at Studio 165+ redesigned their main logo along along with the logos for their taskforces, each of which has a different focus within the organization. We continued work for them, creating stationery and their annual report.
Deliverables
Identity Design (Logos, Pattern, Typography)
Annual Report
Stationery
Client
Muncie Action Plan
Location
Muncie, Indiana
Role
Team Lead
Team
Taylor Rector, Mya Colgizer, Dimitri Kyriacou, Ashtynn Huber Hailey Vrolyk, Trinity Czarnik, Alyssa Vena, Maddison Uphaus, Jazz LaVine, Mallory Tucker, Autumn Spence, Yosmaliz Rivera
Previous Branding
Legacy Logo
Previous Logo
Vertical Logo (Primary)
Horizontal Logo
Final Logo Designs
Final Logo Breakdown
Color, Typography & Pattern
2025 MAP Annual Report
Further Branding
We wanted to create an identity that could be expanded past the main logo and taskforces, that Muncie Action Plan could continue to build on and expand. Our design allows them to create unique identities for all of their groups.
